Louie – Merchandising

Key selling points:

  • Launched in 1999, the book collection published by Albin Michel boasts 34 titles and has sold over 1 500 000 copies.
  • Thanks to the success of the series on France 5, France Television Distribution has developed Special editions of « Les Zouzous » magazine totally dedicated to Louie.
  • The first issue was released in November 2007 and 45000 copies were printed. This issue tells the special story of Louie meeting Santa Claus. New Issues have been released in 2008.
  • The Louie’s official Youtube channels created by Millimages counts more than 16 millions views each month.

Presentation:

Have you ever dreamed of exploring an island or travelling to the moon? Do you want to race cars or talk to friendly bears? Or maybe you just need to shelter from the rain? No problem! Louie is here! And with the help of Yoko, they will draw many exciting things for you to discover. What’s more you can learn to be an artist yourself! By talking directly to the children and giving them time to think and do things, Louie and Yoko encourage and actively engage the young viewers. The children become truly involved with the characters and are able to take part in all their exciting adventures. From passive viewers to active participants, they soon become creative artists!

The series
Mobile applications

Magazine Les Zouzous:
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Leapfrog:
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Tennessee:
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Lebrun:
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Albin Michel Editions:
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Metropol Pazarlama, Pik and Roll:
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Best/Babo:
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