MOLANG makes CCTV Premiere in Time for Chinese New Year

Emmy-nominated French producer Millimages has bolstered its position in the Chinese market with the January 29 debut of its hit animated series Molang (156 x 3’30” + 9 x 7’ TV specials) on CCTV Kids Channel (CCTV-14). Molang is introduced to local children and their families in time to ring in Chinese New Year.

The rotund rabbit Molang is already familiar to Chinese audiences, especially on the WeChat and Kakaotalk apps where the emoticons are widely used. In fact, the popular series was inspired by these beloved emoticons. Millimages’ distribution arm has also closed several deals last year including China’s biggest platforms Tencent, Alibaba SVOD (Youku, Tudo) and Mango TV after premiering on iQIYI. E-commerce giant Alibaba is the exclusive licensing agent for Mainland China.

The animated series centers on the friendship between Molang, an eccentric, joyful and enthusiastic rabbit; and Piu Piu, a shy, discreet and emotional little chick. Together, they embrace everyday adventures with warmth and humor.

‘Molang’ Makes CCTV Premiere in Time for Chinese New Year

Lise Cosentino